Market Research & Competitive Analysis


Typeform is a go to market survey tool. It is 10x better than any competition out there, easy to work with on mobile and has a host of free features which suits our needs.


Is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.

Fanpage Karma

It lets you monitor any FB page and provides valuable insights on best-performing pics, videos, hashtag schemes of your competitors. You can use these insights to craft your own successful social media strategy.

Google AdWords

This is a must have tool for any entrepreneur out there. It lets you analyse and judge the power of your keywords apart from finding new keyword ideas relevant to your product or service by seeing the demand from the industry.

Google Trends

It shows entrepreneurs and startup founders trends and insights about what people related to any specific niche are searching for on Google.


It is one of the best platforms to research your market where a lot of experts take the time to answer questions related to your industry and your competitors.


It is a useful tool to get pre-launch feedback about your product.

Google Surveys

This is an amazingly powerful online market research tool that enables you to create surveys and find the temperament of your market.


It provides you access to around 18000 resources. Entrepreneurs can customise their search based on a list of statistics, studies, and reports in seconds.


Fieldboom makes it easy to create beautiful online forms and surveys with high completion rates. It gathers customer feedback, captures leads and lets you create contact forms.

Crazy Egg

Through Crazy Egg’s heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.


Use Buzzsumo to come up with viral headlines. Just search a niche or topic of your choice and Buzzsumo will show you the best performing articles based on social engagement and traction based on the particular niche or topic. Alternatively, you can search for a specific publisher and see the best-performing articles in that category.

Survey Monkey

Use SurveyMonkey to drive your business forward by using its free online survey tool to capture the voices and opinions of the people who matter most to you.


It is an awesome tool for E-commerce startups to do market research and benchmark your startup against the industry.


SimilarWeb lets you spy on your competitors for information such as how much traffic they are getting and where they getting it from. It is my personal choice for selecting good keywords.


See what Facebook Ads are working in your niche so you can fine tune your FB ads plan accordingly.


Optimize your marketing and content plan by analysing your competitor’s content and marketing strategy.